Ellie Vincent

Sustain Sportswear

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Last seen:  1 month ago

London, London, United Kingdom
Pop Up Girl since 19 June 2021

Hey Girls <3 Thank you for asking me to be a part of the shop! Here's a bit about my organic, sustainable streetwear brand - Sustain Sportswear. I started Sustain because I wanted to realise a dream of making Planet-friendly, unisex streetwear that people could feel cosy and comfortable in, while knowing it was a greener option - and importantly, not wildy more expensive - than other sportswear / streetwear brands. I had been surprised to discover that so many of the labels that I loved and wore on a daily basis just weren't sustainable, in everything from production process to materials, so I wanted to provide an alternative for the streetwear consumer who is also conscious of doing their bit for the environment. Sustain Sportswear garments are 100% organic cotton, meaning no chemicals used in the production process, sustainable farming methods that don't damage ecosystems, and rules and regulations that mean workers earn a real living wage. The bold designs are inspired by Planet Earth, in everything from organic matter and forest folklore, to ancient Mythology, pagan symbolism, and medieval woodcuts. We are also committed to donating 5% of our profits back to the communities where we source our organic cotton, ensuring garment workers and their families get the support they need to put their children through school. My hope is to encourage people to have real conversations about sustainability issues in a positive way; with a message of doing your best, rather than doing the most.


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