We produce serotonin for color junkies. What do we mean by this? We mean that no matter what piece you purchase - whether it's some jewelry, a print, or some other kind of accessory - we hope that it will bring you joy, just by looking at it. Our materials are sustainably and ethically sourced, our metals are nickel-free & won't irritate your skin, and everything is handmade with immense care, love, and attention. Our products are all either one-of-one or super small batch, and we're coming up with new creations all the time!
Elaina Bell is the founder & head of Studio VVGG. After spending five years working in corporate content strategy (for the likes of Vogue & GQ, among other brands), she left to start her own brand & in greater pursuit of a happier life. In the fall of 2020, amidst a global pandemic, Studio VVGG was born.
Elaina grew up outside of Boston, Massachusetts, and is now based in Manhattan, New York City. Studio VVGG is named for her cat, Vivienne Georgina, who makes her smile every day.