I sell handmade freshwater pearl jewellery, sterling silver rings and chunky phone charms. One of the key goals of my brand is to reduce waste so I love to find jewellery in charity shops, car boot sales & from friends/family which may otherwise go to waste. I use these pieces to make limited collections and also have my core collection. I want to make good quality jewellery accessible to more people, this is especially important as my target audience is predominantly under 25yr olds. Through my brand I have been able to donate over £1000 to conservation charities & cancer research charities. My pieces range from wearable everyday essentials, to bolder statement necklaces. My brand is fully female owned, set up by myself during the first lockdown.