Elfi is a fashion forward accessories brand for planet loving people. I specialise in bags but also have lots of exciting Christmas gifting and made to order fashion all to come! I started the brand in 2020 and quickly started selling out of my party bags, moving on to a bigger range that I launched at A South London Makers market gaining lots of press and being named by Who What wear as an exciting emerging brand.
Hi Everyone! My name is Laura, and I am the founder and creator behind my brand ELFI.
I first started my business in 2020 after losing my job in design. It really gave me the opportunity to explore more of the things I am passionate about, and building a sustainable fashion brand is all those things combined!
I source and upcycle all kinds of vintage beauties, looking for unique fabrics and prints. Everything from upholstery fabrics, bedding, quilts and tapestries, you name it I've used it! I use these pieces to create accessories and ready to wear pieces for fashion forward gals with a planet loving attitude. I love to create pieces that will be loved and cherished for a long time to come, and even offer personalised embroidery to almost everything, adding to the story of the piece and making it ultra special!