Laura Elford


Sustainable Packaging Handmade
2 Followers 0 Following

Last seen:  1 year ago

Kent, United Kingdom
Pop Up Girl since 15 November 2021

Elfi is a fashion forward accessories brand for planet loving people. I specialise in bags but also have lots of exciting Christmas gifting and made to order fashion all to come! I started the brand in 2020 and quickly started selling out of my party bags, moving on to a bigger range that I launched at A South London Makers market gaining lots of press and being named by Who What wear as an exciting emerging brand.


Meet The Pop Up Girl!

Hi Everyone! My name is Laura, and I am the founder and creator behind my brand ELFI.

I first started my business in 2020 after losing my job in design. It really gave me the opportunity to explore more of the things I am passionate about, and building a sustainable fashion brand is all those things combined! 

I source and upcycle all kinds of vintage beauties, looking for unique fabrics and prints. Everything from upholstery fabrics, bedding, quilts and tapestries, you name it I've used it! I use these pieces to create accessories and ready to wear pieces for fashion forward gals with a planet loving attitude. I love to create pieces that will be loved and cherished for a long time to come, and even offer personalised embroidery to almost everything, adding to the story of the piece and making it ultra special!


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