Daisy King makes clothing that’s full of self expression and brings a surreal, provocative and humorous approach to fashion and style conventions. We create our ‘Ugly-Fancy’ or ‘Ug-Fan’ or ‘Flancegly’ pieces by pairing irony and impact with high-quality fabrics and impeccably crafted designs. All our prints are hand illustrated and each collection tells a story. We like a more fluid approach to gender, encouraging a unisex attitude to a range of our products and creating prints that are not gender specific. We are transparent about where and how our garments are made and work to a high standard of sustainability and ethics.