My brand Adelia Safira focuses on high quality, fun, made to order fashion that is made to last, to promote slow fashion. I make cute and fun prints that are hand drawn using only sustainable, 100% natural and organic printed fabrics, that is Oeko-Tex 100 standard certified. I run everything in my brand starting from designing, pattern making, sewing, print making, selling my products, and social media. Everything I do, i do it in my tiny office. I sometimes outsource a seamstress outside my office whom i am close to, and is paid very fairly. I always try to reduce my carbon footprint by using minimal waste fabric cutting, and turn the scraps into masks/hang tags. For packaging, I use a biodegradable polymailer bag made of cassava starch to reduce the use of harmful single use plastics.
Nice to meet you! My name is Adelia, and I am the person behind my brand by Adelia Safira. I graduated from LaSalle College Jakarta majoring in fashion design. I have always loved fashion for years and I just love making colorful and fun clothes. My goal is to add more colors in the ethical / sustainable fashion world because we are definitely lacking in it. I am a really small designer but I am hoping that what I am doing will give a positive impact in the fashion world, no matter how small. I put lots of love into each and every single thing that I make, and I want my clothes to have value to you, not just some clothes that you will toss whenever there is a new trend.
Welcome to my shop!