About Us

Shop small brands with big ideas.

Browse the POP UP GIRLS platform to discover the best independent female-led labels in one place. Bored of seeing everyone on the high street in exactly the same uniform? Us too. That’s why we only stock emerging brands who champion sustainability without compromising on quality and style. As a close-knit community, we make sure that all sellers are vetted, and every listing is authentic. If anything goes wrong, rest assured all purchases made on THE POP UP GIRLS using PayPal is eligible for a full refund.

Join the POP UP GIRL community.

Do you identify as female? Do you sell fun eclectic pieces designed to last? You sound like a POP UP GIRL to us – apply today to join the community. If your pieces are customisable or made-to-order be sure to include these details on your listings and set your display picture to your brand’s logo. Posting a listing is free, forever, and just like buyers, all POP UP GIRLS sales are PayPal protected! Ready to join our community? Click below to get started.

Putting your business first.




The Pop Up Girls Commission Fee


Listing is free and we only charge a small commission when your item sells. Our fee is 12% for POP UP GIRLS who apply before 2021, and 15% after.

Does The Pop Up Girls charge a payment processing fee? Learn more


The Pop Up Girls Badges. 

The POP UP GIRLS thrives on trust and community, which is why we reward outstanding sellers with themed badges to display on their virtual shop front. From ‘speedy shipper’ to ‘eco packaging’, look out for these symbols and shop with confidence.

The Pop Up Girls Badges


Follow us on our journey.

Want to learn more about the incredible girls and womxn behind our female-led labels? Follow us on Instagram for new releases, IRL events and discover the story behind each brand.


The Founder.

So, who’s behind the POP UP GIRLS? 

Our founder Maddy McGlennon launched THE POP UP GIRLS in the first UK lockdown in April 2020. Having studied a foundation in Fashion & Textiles at Central Saint Martins and completing a BA in Textile Design at Chelsea College of Art & Design, Maddy saw a gap in the industry that welcomes all creatives that identify as female and have a passion for sustainability and gender empowerment.
Maddy is the founder and creative director of her own independent label, Maddy Madison. The brand encapsulates a persona of activism with punchy ionic designs and bandanas with a socio-political message. “It's a silent protest” says Maddy, who donates a percentage of her profits to a charity that reflects each bandana’s individual aesthetic.

In today's world of retail, emerging brands are faced with a constant struggle for spotlight. Having spent her weekends trading at Truman Brewery Backyard Market on Brick Lane and Neil Market in London Fields, Maddy recognised and became a part of the a community that is independent designing and shopping small. With this in mind, the POP UP GIRLS was created to provide a platform to young, emerging brands to band together and reach a wider audience. 

THE POP UP GIRLS is more than e-commerce shop - it is a support network of like-minded, globally conscious, creative women who aren’t afraid of a hustle and pushing boundaries. We are stronger (and louder!) together.


Need more info?

Visit our Frequently Asked Questions section for more details. Can’t find what you were looking for? We’re all ears, so do drop us a line at hello@thepopupgirls.shop for anything else.